Great musical commercials

One of my original posts on this blog was about using music to help create a memorable commercial. Well lots of ads have used this technique since I wrote about it, and its not like my post was anything earth shattering, and some of my recent favourites are these:

Honda Accord 2010 Crosstour commercial


Nissan Titan



Alexander Keith's Beer Birthday commercial


A little different, but a movie trailer (technically still an ad) for Dear John


The musical editing provides the tone and feel for these commercials and draws you into them deeper as a result. They are all really well done and the musical selection is incredible. It still impresses me each time I hear a song in an ad that i've never heard and how powerful it can be to grab the attention of the viewer.

Have you seen any ad's like this lately that utilize a good background song?

Logos, logos, everywhere

The position I work in has allowed me to be a part of the branding process for both a new product and a revamped company name. The process is long, can be costly and is also extemely important. There are a number of steps in the process but the part I find most interesting is the logo development. This is the face of your brand, it speaks to your customers even when no words are exchanged. The colours, the font, the images they all add up to create a living thing with a theme, an attitude, and a personality. Its incredibly important to determine the message that you want your brand to exude because one wrong italic, one shade to dark can turn your spa into some kind of devil worshipping social club (or so it might seem in the eyes of the consumer).

As a marketer I am constantly assessing these logos as I pass billboards, see flyers, browse websites, etc. and I have noticed that colour is a huge trigger for me. But there are only so many colour options out there for a brand and sometimes a logo I see triggers another brand in my mind instead of the new one. For example here is the new Pepsi logo

Now everytime I used to look at the old pepsi logo I thought nothing but pepsi, but now everytime I see this new logo I can't think of anything other than this logo which you might recognize:

The majority of my mind triggering to oldspice clearly has something to do with the use of the blue white and red colours, or maybe I just like Old Spice. That is probably also a good sign for Old Spice as they have such a strong brand image that when I see a beverage product's logo all I think about is deodorant......or maybe i'm just weird.

Do you have any logos/brands that trigger other such logos in your mind?