Okay, we've all seen ridiculous expansions of product lines and names into areas that don't need it. Think Donald Trump water. Mike Weir Wines. MC Hammer parachute pants.
But this story/idea is just utterly ridiculous. I know that just about every famous person wants to have their own cologne so that everyone can smell just like them.......unless of course you are made of 100% beef.
Burger King has officially launched a cologne...
Wow. The economy is in a downturn and BK has decided to pick up sales and profits by pushing out some meat stink. Maybe not the smartest move guys, i'm guessing you were going for the shock/viral campaign but I think this one might not have the engine behind it. First off, a huge portion of men's colognes are bought for them by girls.....which girl would buy a BK smell???? It might as well come with a meat baster for application. Secondly, aside from a gag gift what regular guy would actually buy a BK cologne.
Hey dude, what's the smell?
Oh that? thats just my new Eau de Fast Food by BK.
To me this was a ridiculous stunt and not a good use of money, others may think otherwise. But i'd like to hear why someone might think this a good idea.
Thursday, December 18, 2008
Helloooo.....are you listening?
The music industry is in a tough spot right now.....well part of it is. The record companies. With peer-to-peer networks providing the world with a free way to trade music and grab the latest hot single their profits are in peril. So instead of complaining and suing 1 person for every 100,000 that download music "illegally" they should look for solutions and maybe change the way they do business.
With the new generation the CD and traditional way of releasing music is going the way of the 8-track and cassette tape. Maybe there is a better way to do it.
Bands still need the music labels to help them promote their songs/albums and get it played on radio stations, etc. There will always be a need for this, only a small handful of bands have the power to not require a label at all, ie. Radiohead, Coldplay, etc.
So why don't the music labels move away from the CD system and directly into digital version only. Forget the now standard approach of release an album once every year or two years and move to a contract that encourages bands to release a new single track every 3 months or 4 months. The label could actually invest in a sales oriented website of their own so people could buy the music directly from them and other online stores such as iTunes. This lowers the labels overhead and should help to increase profits, plus when you are just buying a single song it seems like so much less. $1 for that new single I love instead of $10-15 for the single and a bunch of filler.
Listen to your customers music labels and adapt.
With the new generation the CD and traditional way of releasing music is going the way of the 8-track and cassette tape. Maybe there is a better way to do it.
Bands still need the music labels to help them promote their songs/albums and get it played on radio stations, etc. There will always be a need for this, only a small handful of bands have the power to not require a label at all, ie. Radiohead, Coldplay, etc.
So why don't the music labels move away from the CD system and directly into digital version only. Forget the now standard approach of release an album once every year or two years and move to a contract that encourages bands to release a new single track every 3 months or 4 months. The label could actually invest in a sales oriented website of their own so people could buy the music directly from them and other online stores such as iTunes. This lowers the labels overhead and should help to increase profits, plus when you are just buying a single song it seems like so much less. $1 for that new single I love instead of $10-15 for the single and a bunch of filler.
Listen to your customers music labels and adapt.
Tuesday, December 9, 2008
Is Stephen Colbert the most powerful man in America?
Last night I was watching Late Night with Conan O'Brien and his first guest was Stephen Colbert. The talk led to Stephen Colbert's group of staunch supporters who he calls the "Colbert Nation". Stephen Colbert knows his target market, teens and young adults probably aged 17-35 or so. He knows that they are tech saavy and he knows that they enjoy a chance to disrupt the status quo. That is why when he calls on his "Colbert Nation" to do something such as change wikipedia entries to reflect his comical views, the website later has to adapt and alter itself due to the work of the "Colbert Nation".
Fortunately, it seems as if Stephen Colbert will not be having the Colbert Nation drinking special Kool-Aid anytime soon so they can visit the mothership. But this community of people seems to be developing into more of a religious cult following. The church of Colbert is up and running and people listen and hang on his every word.
Does that make him the most powerful man in America, or is he just a crack marketer? He knows his target, he knows how to keep them involved in his brand, he has developed an incredible following. Any brand/tv show/company would love to be in the position he is in.
Will he use it for good or evil? Only time will tell.
Fortunately, it seems as if Stephen Colbert will not be having the Colbert Nation drinking special Kool-Aid anytime soon so they can visit the mothership. But this community of people seems to be developing into more of a religious cult following. The church of Colbert is up and running and people listen and hang on his every word.
Does that make him the most powerful man in America, or is he just a crack marketer? He knows his target, he knows how to keep them involved in his brand, he has developed an incredible following. Any brand/tv show/company would love to be in the position he is in.
Will he use it for good or evil? Only time will tell.
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