One of my original posts on this blog was about using music to help create a memorable commercial. Well lots of ads have used this technique since I wrote about it, and its not like my post was anything earth shattering, and some of my recent favourites are these:
Honda Accord 2010 Crosstour commercial
Nissan Titan
Alexander Keith's Beer Birthday commercial
A little different, but a movie trailer (technically still an ad) for Dear John
The musical editing provides the tone and feel for these commercials and draws you into them deeper as a result. They are all really well done and the musical selection is incredible. It still impresses me each time I hear a song in an ad that i've never heard and how powerful it can be to grab the attention of the viewer.
Have you seen any ad's like this lately that utilize a good background song?
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