You know you've done your job as a marketer when..

When your campaign can make another marketer realize that they need your product then you have officially done your job as a professional marketer.

I realized this after seeing a recent Sensodyne commercial on TV. The commercial was nothing flashy, funny, or attention grabbing, what it did was tell me the benefits of the product and hit the right target market - me. Sometimes marketing can seem complicated, trying to grab peoples attention with a fancy new guerilla campaign featuring monkeys released into the city with a fancy website you designed painted on their backs. But sometimes, it's just as easy to stick to the old mantra of tell your target what you are offering them and what the benefits are to them. Make it look professional and show them you have knowledge in the area.

That's what Sensodyne did, and that's why I use their toothpaste.

This is an older commercial but still follows the same format as the commercial I saw.



Have you thought about dumbing down your marketing and just getting to the point of what you have to offer your target?

Cialis commercials come up limp

As most people in the marketing world know Cialis, Viagra, and other pills aimed at adding some pop to people's peckers have restrictions on the type of things they can say and do in their advertisements. This has led to some amazingly creative work from Viagra and to a lesser extent Cialis.



But some of the latest Cialis commercials are more puzzling than interesting, funny, or attention-grabbing. First they had one featuring a guy at work sitting on some scaffolding (I can't find the commercial on youtube) and then all of a sudden the scaffolding starts moving and being pulled down roads back to his house where his "lady friend" is watering the garden or something. They are clearly going for a symbolism-type commercial but I am totally missing this one.

Then they came up with this

cialis morning from Me on Vimeo.

Here's my idea for the next Viagra/Cialis/Levitra campaign.

A man is rummaging around in his record/CD collection. He picks up a new disc/record and looks at the back of it. He throws it over his shoulder. More rummaging ensues. Again he picks up a disc, looks at the back, thinks about it for a moment and then tosses it over his shoulder. More rummaging. He finds another disc, and a broad smile crosses his face. He removes the disc and puts it in the player. Cut to his wife reading in another room. Marvin Gaye, Let's Get it on, begins to play loudly and the noise enters the room the wife is in. A broad smile crosses her face. Close with the standard Viagra ending.

BAM! That's how its done Cialis.

Is Blue a little red of Green?

Something popped into my head the other day as I was bombarded by green-vertising.

How did "Green" become the word/colour/brand for environmental awareness?

It's like there was never a choice. Green was always the answer, it symbolizes nature afterall. Trees are green, grass is green, plants are green.

But if you're blue, aren't you a little bit pissed off that you were never considered? Blue symbolizes the water, the sky, and cleanliness/freshness. All things that are being attacked by the "green"house gases, pollution, and other unfriendly aspects of this earth we inhabit. When looking at an image of earth from outer space there is more blue on the planet than green, yet Green was the ultimate choice. Maybe it's the connotation of "blue" meaning sad that ultimately won the battle for Green, but wouldn't a colour that was sad better show how the earth felt about the lack of caring for it?

To me Green feels like the Paris Hilton of colours - Using any and every opportunity to get it's name used in the tabloids, television or any other kind of media. It will sell out it's good name to any company to try and promote itself.

"Hey Green, Walmart will turn off their store lights at night if you'll let them use your name."

"Done!"

I bet Blue would be a little more cautious about having their name bandied about all willy-nilly like.

Maybe i'm just getting sick and tired of every company talking about how "green" they are though. Especially these companies that have realized they can save money by being "green" and then try to spin it like they are doing it for the environment.

You may be green, but ultimately you haven't gotten the "Blue" stamp of approval yet.