Viagra-ing your brand

Newfoundland and Labrador don't claim to offer visitors a big city experience, in fact they market themselves as the exact opposite of that - quiet, small, and friendly. Have a look at some of their most recent television ads. The scenery is breathtaking, the music is calming and it makes you want to hop on the next flight to take it all in for yourself.





But they save the best for last, and enhance their brand image at the same time, by offering a personalized telephone number on the last screen. Sure it's a 1-800 number, but you have an actual person's name to speak too. How small town is that? How personal and special do you feel calling a specific person as opposed to a main phone line? Simply brilliant marketing, and no doubt leaves a smile on peoples faces - exactly the way they want people to react.