Thursday, February 19, 2009

Too early for greediness

These days on television it is rare to find a commercial not touting some way to bust the recession through pricing or financing that they have. One of these such offers was observed and taken up by yours truly.....it was for Quizno's. Quizno's typically offers a higher priced sandwich than Subway because they have the ever sneaky oven to toast your sandwich along with probably using higher grade ingredients. Well, Quizno's saw what was going on with the economy (and i'm sure their sales department also took note of it as people started eating less there) and decided to offer our fair population of Canada a stellar deal. Their Real Deal sandwiches would be $5 for a large one. Wow! Great deal, and especially for an above average sandwich. Now granted the Real Deal sandwiches only offer 5 different selections but it is still a great deal for someone looking for a tasty lunch at a great price. I partook in this deal multiple times, they had won at least one customer.

Then the other day I went back for another $5 sub.......

The price had been raised to $6.49 for a large!

Wait a minute does that mean we are out of the recession????? Hooray.....wait no we aren't. So they weren't really willing to help us then? First off this seems a little like a bait and switch tactic and i'm sure I wasn't the only customer a little chagrined by the 30% increase in price all of a sudden. But the worst part is that you say you are there to help out people when they need it, and then all of a sudden your greedy again. Now maybe the $5 price point didn't leave enough margin, okay I can understand raising it slightly, but 30%!!!!! Come on. We aren't out of this economic trouble yet and if you have found a promotion that works and helps bring customers into your store during these tough times, then it is a good way to build loyalty as we work our way out of these tough days.