Fast-food weightloss.....nice try

Call a spade a spade, don't call it a diet.

But that is exactly what Taco Bell has seemingly done with their new campaign the "Drive-Thru Diet". The worst part is, i'm sure it will work.....in selling more items for the chain. The bad news is, everyone knows that it won't work in reducing their waist lines but reading a success story and seeing someone that it worked for will impress upon a large portion of the population that this is a way to lose all that flab they have been carrying around. Unfortunately, fast food is one of the main causes of obesity in North America and telling people that they can lose weight by eating drive-thru is a terrible message. People will delude themselves into thinking that they can get one of these Taco Bell fresco items with a large pop and large fries then when they weight themselves in a month they will act shocked that they've in fact gained weight.



So much for corporate responsibility among major fast food chains.

If you really want to do something for the public and help encourage them to lose weight why don't you try this:

"Come into McDonald's and order your favourite meal, but instead of asking to super size it, ask us to slim size it to help your wallet and your waist."

The customer will receive a small fries and diet pop along with the option of making it a salad instead of fries. Also, the customer will receive a discount because their portion is smaller, and in this day and time a penny saved is a penny earned.

It won't make you those 50 extra cents that you make when people supersize but it will be received well by the public. If you are the first restaurant to pitch this idea I believe that you'll see a lot more customers turning up all of a sudden for lunch and dinner. You've just given them two reasons to! Save money and shave a little fat off your meal. Just watch Wendy's, A & W, and Jack in the Box follow suit.

Tourism touts star gazing

Back in the good old days your family would all pack into your station wagon/mini van/camper truck and take a trip out into the woods for some camping. Inevitably when you were bored at night without TV to keep you company you would look up to the heavens and see all the twinkling stars. At that point your father would most likely attempt to act like he knew which one the big dipper was and you didn't have the knowledge to question his random finger pointing.

Well it seems that provinces and states are using a different kind of star gazing to try and attract tourists nowadays.

Today the province of British Columbia unveiled their new Tourism BC 30 second ad and it appears they are stealing a page out of the guvernator's book by flashing celebrities of BC heritage at people.



Now fortunately British Columbia is in fact one of the most beautiful places on earth and some of the footage they use in the commercial shows this natural beauty off quite well. The question is, does the fact that famous people come from BC have any relevance on making people travel to my wonderful province. Now, the current generation of people are certainly celeb-obsessed and maybe the appearance of some well known stars will help to peak this younger generations interest in the west coast, but I wonder if it could have been made just as effective by having real people that experienced it for the first time explaining what BC was like to them. I'm sure you could have found plenty of tourists that would say nice things about the province. I think the ad will be very successful anyways because it is done quite tastefully and shows off a little portion of what BC has to offer.

Anyways, here is the California video, which clearly was successful because it ran for a long time and a second version of it came out after the first to build on the success of the initial launch.



Arnold Schwarzenegger's acting ability still awes me to this day. He just hits his line with such poise and natural talent. I mean, without him movies like Twins and Commando wouldn't have been such instant classics.

So what will BC follow California into next, maybe this.