Pour some ketchup on me...

Your supposed to be singing that title to yourself to the Def Leppard classic "Pour Some Sugar On Me" and if you weren't before, i'm sure you are now. Have fun listening to that all day in your head, a gift from me to you.



Anyways onto bigger and better things. The ketchup packet has been remade! 40 years is all it took for a ketchup company to create something that gave their consumers the ability to "dip and eat it on-the-go" according to company Vice-President Dave Ciesinski.

It's actually a pretty cool new concept for the company and should please both the "squeezers" and the "dippers". I'm not sure if it should have taken them 40 years to create a new one, but at least they got there.

Makes you wonder if this new design will last another 40 years because where can you possibly go from here. Although that kind of near-sighted thinking wouldn't have allowed them to come up with such brilliant ideas as blue ketchup, and we all know that was a huge success. Is there a way to keep a brand like Heinz on the cutting edge of the Ketchup market? This new package clearly signals that they want to be there, but are efforts like coloured ketchup just a waste of time and money for the company. It certainly created a buzz in the condiment industry for that time period, but the lasting power of the product was minimal.

I wonder what is next for the high-tech ketchup market......what else can there possibly be. Should be an interesting battle for the marketing team, innovating when there is seemingly nothing to innovate....although I guess that is also part of the joy of innovation.