Non-personalized can work too

Often you hear that everything should be as personalized as possible to make customers feel like you are talking directly with them. But that might not always be the case.

99.3 CFOX is a local rock station in Vancouver and easily has the wittiest and sharpest morning show in the province, if not the nation. They have established a brand for the Jeff O'Neill Show that never veers from its true character. They know when they will get in trouble from the lawyers, execs, and government agencies and they will do whatever they feel like anyways.

So, what would you expect from them when you submit an email comment to the show? A standard autoresponse personalized with your name? Nope...something more like this.

A well thought out and pretty hilarious way of telling people that you got their email and you are interested in what they wrote. Works with their brand and leaves a smile on their consumers faces. I wonder how many times this has been forwarded to people's friends.