Re-gifting your terrible sports team

There are a lot of cliches in sports and the athletic world...

"Give it 120%"

"This sport is 20% physical and 80% mental"

"We've just got to show up and play our game"

But far and away the best one and the most marketing relatable one is

"These guys now get the chance to play the role of spoilers"

Translation, these guys have sucked all year and we don't want attendance/viewership to fall off so tune in or show up to see them suck some more.

But it is still an artful and ingenius way to re-gift a sports team, let's hypothetically call them the Soronto Purple Jays, that has no aspirations of a playoff appearance yet still has a month and a half of games to play. Thats when the communications department kicks in and your messaging immediately changes from "Watch as the Purple Jays battle it out for a playoff spot in the tough NL East" to "Watch the young guns play as they look to ruin other teams playoff runs".

A very crafty way of attempting to keep people interested after your 15th year in a row of struggling through a long season.

Of course there is another option for a sports team........learn how to draft and sign players so you actually have a good team, but where's the fun in that?