Cold reception, but worth millions

Now my blog thusfar has been loaded with entries regarding General Motors and people are probably tired of reading them (those 2 that actually read this blog) (sorry thats an exageration, the 1 that reads this blog). Well i'm going to try to turn to a new topic that will dominate the blog.
Beer.

And what better way to go than probably one of the most covered news stories in all of Canada.......a beer billboard.

Yes, thats right. The wildfires and gangshootings in British Columbia have taken a backseat to a national crisis involving a Coors Light billboard. For full disclosure I am a coors light drinker and avid silver bullet fan. I am also a life west-coaster and find this whole matter hilarious.

Have a look and see if you can see whats making this newsworthy....



















If you guessed "Someone from Toronto saw it and took it personally" you are correct!

Yes, as soon as the complaints started pouring in, one of the complainees was smart enough to go to the papers and give Coors Light millions of dollars worth of free advertising because this story is literally in every paper, every blog, every news show i've seen yesterday and today. Not only that but there is a serious dislike for Toronto in general in British Columbia and many other provinces throughout Canada, so all this news is getting them serious street cred among the population.

The best part I think is that Coors Light is a Molson brand who is headquartered in Ontario and the creative was also done by a Toronto firm. Lets just say that this is brilliant execution in my mind and I don't think Coors Light is disappointed at all by the result.

I look forward to the response from a Toronto based beer company that actually has the balls to fire back at this ad. It won't be Sleeman's or another national brand that could turn BC residents off its beer, but i'm guessing a micro brew or a smaller company will have an answer.

I also think that Coors Light should turn this into a social media opportunity and have some contests for "What is the coolest Colder than slogan you have".

Here's my entry "Colder than your girlfriends stare when you crack your 6th coors light post game"