Google makes my life easier

Maybe thats why their stock is completely overpriced?

Last week I talked about how Google sent me this great offer that made me feel like an important part of their monstrous engine. I blogged about it. This week I had the follow up call with a competent, nice, helpful optimization strategist to further discuss their offer. Here's what she told me the offer is:
- They will come up with an optimized adwords campaign for our main line of business
- 3 different text ads and the keywords that go along with each ad
- Using a qualified adwords strategy team that will work personally to help improve the value of our adwords
- Will return the proposal with the completed campaign in 5 working days

oh, and did I forget to mention that this is all.....FREE. All my company has to do is promise to use their proposed ads for a month since they will be putting their time into it.

Yeah, as in doesn't cost my company a dime, and hopefully will help return a greater ROI with the current money we are spending on adwords.

She was basically daring me to say no. How can you possibly turn that down.

I'm getting Google's search expertice, their knowledge in adwords, and a finished marketing campaign for $0. If I didn't know they had more money than God himself, I would feel sorry for them.

But it just goes to show you how well Google knows how to play the game. I can't even imagine the number of companies that use Adwords as a main source of their marketing, so when they are offered a way to use this chunk of their marketing budget more effectively they might just be a little excited. Hmm maybe that will lead to some goodwill towards Google, a blog entry, a mention to a colleague in passing. Well played Google, i'm thoroughly impressed.

When you add that to the list of other things that Google does for me for free (Analytics, maps, etc.) it makes one wonder: Why Bing! when you can Google?