When people have had enough of your antics

Yes, this is yet another post on General Motors. I can't help it, I read Jaffe Juice or watch Jaffe TV and he makes nothing but logical points about the mess that they are in and I can't help but blog about it myself.

However, this blog post is about how with the internet people now have the power to knock companies down a couple of pegs. It's an obvious statement and anyone that knows the power of social media and the internet realizes how disastrous one person with a vendetta can be to your brand. Unfortunately GM has many haters, which leads to things such as this:



This is not what GM was hoping for following their Chapter 1 television ad and the launching of the "Reinvention" website. They have also taken strides to be very prevalent throughout social media (including their head commenting on my blog), but no matter how hard you work the internet balancing the playing field. GM has spent millions and millions of dollars on their latest campaign and whoever started this website probably spent a couple of hundred. In terms of which has more impact, it may even be the GM Retardation site.

Unfortunate for GM but a humbling lesson that many marketers know.