Is Blue a little red of Green?

Something popped into my head the other day as I was bombarded by green-vertising.

How did "Green" become the word/colour/brand for environmental awareness?

It's like there was never a choice. Green was always the answer, it symbolizes nature afterall. Trees are green, grass is green, plants are green.

But if you're blue, aren't you a little bit pissed off that you were never considered? Blue symbolizes the water, the sky, and cleanliness/freshness. All things that are being attacked by the "green"house gases, pollution, and other unfriendly aspects of this earth we inhabit. When looking at an image of earth from outer space there is more blue on the planet than green, yet Green was the ultimate choice. Maybe it's the connotation of "blue" meaning sad that ultimately won the battle for Green, but wouldn't a colour that was sad better show how the earth felt about the lack of caring for it?

To me Green feels like the Paris Hilton of colours - Using any and every opportunity to get it's name used in the tabloids, television or any other kind of media. It will sell out it's good name to any company to try and promote itself.

"Hey Green, Walmart will turn off their store lights at night if you'll let them use your name."

"Done!"

I bet Blue would be a little more cautious about having their name bandied about all willy-nilly like.

Maybe i'm just getting sick and tired of every company talking about how "green" they are though. Especially these companies that have realized they can save money by being "green" and then try to spin it like they are doing it for the environment.

You may be green, but ultimately you haven't gotten the "Blue" stamp of approval yet.

Lightning strikes

It seems that Milk is trying to capitalize on the concept of energy renewal and replenishment these days. Probably a smart idea since there is a get in shape craze going on and around that comes a need for post exercise nourishment. Good tactic.

Unfortunately, it looks like their creative company has dropped the ball on this one. Take a look at this new campaign's identity




Hmmm lets see, this reminds me of something......

Oh yeah, an energy replenisher that has been around for a long long time and has marketed itself as that much....



Whoopsie....

I'm guessing that Gatorade is not going to adhere to the age old adage of not crying over spilled milk. Anyone else sense a lawsuit coming?

Other than this rather monumental mistake I do quite like milk's tactic of branching out and trying to grab a piece of the work out market. They do a great job with the website.