You know you've done your job as a marketer when..

When your campaign can make another marketer realize that they need your product then you have officially done your job as a professional marketer.

I realized this after seeing a recent Sensodyne commercial on TV. The commercial was nothing flashy, funny, or attention grabbing, what it did was tell me the benefits of the product and hit the right target market - me. Sometimes marketing can seem complicated, trying to grab peoples attention with a fancy new guerilla campaign featuring monkeys released into the city with a fancy website you designed painted on their backs. But sometimes, it's just as easy to stick to the old mantra of tell your target what you are offering them and what the benefits are to them. Make it look professional and show them you have knowledge in the area.

That's what Sensodyne did, and that's why I use their toothpaste.

This is an older commercial but still follows the same format as the commercial I saw.



Have you thought about dumbing down your marketing and just getting to the point of what you have to offer your target?