I've never really liked the Go Daddy.com commercials that use sexy female celebrities to encourage people to go to their website and check out a "exposed" video of the celeb making it seem like they will be exposing themselves. Go Daddy's business is selling domain names to people so I can only assume that they feel people hoping for a naked Danica Patrick will then feel inclined to purchase a random domain name.
They have been using this tactic for quite a while and I wonder how much longer it can really work? Does it really work for their business, sure they probably get a lot of views on youtube and from viral views but I question whether all the money they spend on celebrity sponsorships and production/placement of these commercials will really result in enough $10/year domain name sales. Here is another Go Daddy commercial that I feel had better messaging.
http://www.youtube.com/watch?v=4JHGCd_9U5E
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment