If you have seen one car commecial, you have seen them all. They all blend in to one soupy monotonous mash of person announcing that this "amazing car" gets you so many miles to the gallon, handles like a gem, and is as quiet as their empty showrooms. Well news to car companies, your not fooling anyone and you are all saying the exact same thing. So why would you continue to waste so much money on basically promoting the exact same car as your competition. Here's a crazy idea:
a) Design a car that is different from your competitors, get crazy with the look of a car
b) Have something in the car that differentiates you from every other car company out there and is actually of use to someone (just spitballing but apple is a pretty hip company maybe you can make an arrangement like Nike did with the ipod shoes)
c) Market the crap out of your unique offering (this is pretty much the first lesson in any marketing class)
It baffles me that car companies haven't been able to come up with something like this. As much as I don't really like Scion, at least they are thinking slightly outside the box and not trying to be everything to everyone. GM, Ford, and Chrysler seem to be mailing it in like a lot of the union workers that are on the line.
It also seems like none of these poor advertisements are available on YouTube which is definately a great way to help not drive traffic virally. Good thing they have now gotten to the point where they are appealing for national pride "Over half of these quality Pontiac products are made right here in Canada including......"
Well that did it, i'm sold. I'll buy a car for my country. And full disclosure, I own a GM product currently that I bought brand new 4 years ago and can say that it is not really the "quality" that a lot of these commercials tell me it is. My family has always owned GM so we are pretty loyal, but I can tell you this much, the loyalty ends after this car is done.
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