Advertainment

Pretty sure i'm not the first to term the phrase "Advertainment" but if I am then let's hope I earn some serious royalties from it just like when Donald Trump tried to copyright the phrase "You're fired".

Anyways, the point of this post is to talk about how brands and companies can use Advertainment to engage users and get their message in front of copious amounts of eyes. As I was going through my blog reader today and reading Andy Sernovitz's latest post I couldn't help but laugh out loud. What a brilliant way to sell your impressively, terrible, beater of a car. The creator could have just put together a plain old Craigslist ad or posted it on Cartrader.com or any other car selling website but instead they created what can only be seen as one of the most brilliant marketing pieces i've seen in a long time. Although they clearly have an advertising background a similar ad could have been created using Microsoft office, not InDesign, Quark or other professional layout programs. He used humour and creative messaging to make his product go viral and that is a great lesson for small businesses everywhere.

You don't NEED to spend huge dollars to have an advertising agency create you an ad with Jerry Seinfeld or aliens. If you don't have marketing/advertising dollars to spend you have to use creativity and have a sense of humour to get the word out about your product/brand. In this digital age it is becoming easier for brands to make a big splash with a smaller amount of money. The masses are using advertisements as a source of entertainment and if you make one interesting enough they will do all the work for you.