Fast-food weightloss.....nice try

Call a spade a spade, don't call it a diet.

But that is exactly what Taco Bell has seemingly done with their new campaign the "Drive-Thru Diet". The worst part is, i'm sure it will work.....in selling more items for the chain. The bad news is, everyone knows that it won't work in reducing their waist lines but reading a success story and seeing someone that it worked for will impress upon a large portion of the population that this is a way to lose all that flab they have been carrying around. Unfortunately, fast food is one of the main causes of obesity in North America and telling people that they can lose weight by eating drive-thru is a terrible message. People will delude themselves into thinking that they can get one of these Taco Bell fresco items with a large pop and large fries then when they weight themselves in a month they will act shocked that they've in fact gained weight.



So much for corporate responsibility among major fast food chains.

If you really want to do something for the public and help encourage them to lose weight why don't you try this:

"Come into McDonald's and order your favourite meal, but instead of asking to super size it, ask us to slim size it to help your wallet and your waist."

The customer will receive a small fries and diet pop along with the option of making it a salad instead of fries. Also, the customer will receive a discount because their portion is smaller, and in this day and time a penny saved is a penny earned.

It won't make you those 50 extra cents that you make when people supersize but it will be received well by the public. If you are the first restaurant to pitch this idea I believe that you'll see a lot more customers turning up all of a sudden for lunch and dinner. You've just given them two reasons to! Save money and shave a little fat off your meal. Just watch Wendy's, A & W, and Jack in the Box follow suit.