Why are Bentleys so expensive?

They have style, tradition, and exclusiveness going for them, along with top of the line parts and performance. But here is one reason that they don't advertise...




I wouldn't be surprised if this video starts getting some pretty good viral action going for itself. Who doesn't enjoy watching an incredibly committed crackhead attempting to break into a luxury car at 3 in the morning.

But that being said, this is the kind of video that brands dream about people posting to youtube. They didn't have to do anything and their customer is happy and bragging to all of his no-doubt equally rich friends about how his Bentley can't be stolen. It's interesting to think about how a brand can utilize such great social marketing material such as this video. In Bentley's case, a page on their website where their customers can upload videos/pictures/stories of their favourite Bentley moments, like Tim Horton's did with everycup.ca, would not fit their upscale, posh brand image. But wouldn't a marketing video made up of amateur videos such as this one showing off the cars' impressive unknown characteristics be a great in-house sales tool? Or a great way to go even more viral?

Oh and here is what the car looked like after that fellows repeated attempts to gain entry.