One of the most interesting business battles going on is the PC vs. Mac feud. PC was dominating until Steve Jobs came back and turned Apple into the current powerhouse it is, making it the hip and trendy company with teens, young adults, hipsters and artsy style people. PC continues to dominate the workplace computer landscape with no real signs of Apple breaking in.
But PC isn't happy with the big chunk of personal use sales that Mac has grabbed from it thanks to their amazingly effective television advertising campaigns including these:
Microsoft/Windows waited a couple of years and then countered with this:
Which led apple to easily come back with this:
But now Microsoft seems to have taken a different approach, one that I think is quite brilliant and well thought out. They continue to plug away softly at the young adult market, but are now focusing on the young child market and seemingly trying to create lifelong PC enthusiasts from a young age. Also they probably casted the cutest little girl in the world.
Who knows whats coming next but this advertising battle is definately one of the most entertaining in the world. Apple was dominating, but PC has started to put more money in and is making it a closer race.
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