It's the same as anything else, copycatting is the most sincere form of flattery. And it rings true in the advertising/marketing world as well. In general once some creative tactic or ad or media buy or initiative proves to be a huge success there will be people everywhere copying it. Trying to make lightning strike twice.
One of the most successful television advertisements in recent years has been the Apple - Get a Mac ads. These ads have transcended the likes of being an annoyance in between parts of your program to something that people look forward to seeing. They may be some of the most powerful/popular advertisements ever, and they are still able to pump out new ones without it seeming like too much of the same.
Now of course people have caught onto this and the commercials are so well known that people are piggy backing on the concept.
Here is a Mac ad:
http://ca.youtube.com/watch?v=DDuB8NLTj_I
Now check out this video regarding a provincial election in British Columbia, Canada
http://ca.youtube.com/watch?v=Z9nhHsFKato
Very similar concept and pretty good execution. When someone sees this commercial they may be more friendly and open to it because they recognize the format (unless of course they are voting for the other party).
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