Newfoundland and Labrador don't claim to offer visitors a big city experience, in fact they market themselves as the exact opposite of that - quiet, small, and friendly. Have a look at some of their most recent television ads. The scenery is breathtaking, the music is calming and it makes you want to hop on the next flight to take it all in for yourself.
But they save the best for last, and enhance their brand image at the same time, by offering a personalized telephone number on the last screen. Sure it's a 1-800 number, but you have an actual person's name to speak too. How small town is that? How personal and special do you feel calling a specific person as opposed to a main phone line? Simply brilliant marketing, and no doubt leaves a smile on peoples faces - exactly the way they want people to react.
Showing posts with label national hockey league. Show all posts
Showing posts with label national hockey league. Show all posts
Thursday, February 3, 2011
Thursday, September 25, 2008
TWEET! 2 Minutes for Greed
Let me preface this post by saying I am a huge hockey fan and have been my whole life. I have played the game since I was 6 years old and I hold season tickets to the Vancouver Canucks, my local National Hockey League team. Needless to say, I am a devout hockey lover.
Well, the NHL needs to change things. They have no business plan except make as much money as possible, as quickly as possible. Which in the long run is not going to pay off for them. Let me backtrack before I go off on a big rant here. It was announced today that the NHL signed a contract to air games in Asia........huh?
No offense or anything but maybe you should spend some money on growing the game in North America before you charge all over the globe. I believe the term is walk before you run, or perhaps baby steps. The NHL was greedy enough to expand to such non-hockey markets as North Carolina, Tampa Bay, Atlanta, Nashville, and Columbus. None of these towns have turned into hockey markets, shocking I know. So the game is obviously not being picked up in one of the largest markets in the world, which also happens to have cities like Detroit, New York, and Minnesota that are in love with their hockey teams and have great knowledge of the game. So why not walk before you run NHL? Why not build the game in the U.S. before you charge all over the world? Why not work on what should be a more welcome audience open to the concept of hockey than one in China, which doesn't really have any exposure to the game? Build a nice core following, you already have one in Canada and part of the states, you should have an easier time working on the hesitant areas of the U.S.
No there is nothing wrong behind making money, in fact it is encouraged. But you have to set aside the greed and realize that by building your base, it makes expansion a lot better and you have more evangelists and product lovers to spread the word. The NHL in my opinion just has no concept of what it is doing. It is like a hungry hippo just trying to grab as many little bags of money as it can before everything implodes on it.....and unfortunately it will, it's inevitable at this pace.
Well, the NHL needs to change things. They have no business plan except make as much money as possible, as quickly as possible. Which in the long run is not going to pay off for them. Let me backtrack before I go off on a big rant here. It was announced today that the NHL signed a contract to air games in Asia........huh?
No offense or anything but maybe you should spend some money on growing the game in North America before you charge all over the globe. I believe the term is walk before you run, or perhaps baby steps. The NHL was greedy enough to expand to such non-hockey markets as North Carolina, Tampa Bay, Atlanta, Nashville, and Columbus. None of these towns have turned into hockey markets, shocking I know. So the game is obviously not being picked up in one of the largest markets in the world, which also happens to have cities like Detroit, New York, and Minnesota that are in love with their hockey teams and have great knowledge of the game. So why not walk before you run NHL? Why not build the game in the U.S. before you charge all over the world? Why not work on what should be a more welcome audience open to the concept of hockey than one in China, which doesn't really have any exposure to the game? Build a nice core following, you already have one in Canada and part of the states, you should have an easier time working on the hesitant areas of the U.S.
No there is nothing wrong behind making money, in fact it is encouraged. But you have to set aside the greed and realize that by building your base, it makes expansion a lot better and you have more evangelists and product lovers to spread the word. The NHL in my opinion just has no concept of what it is doing. It is like a hungry hippo just trying to grab as many little bags of money as it can before everything implodes on it.....and unfortunately it will, it's inevitable at this pace.
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