I heard about this webinar through the AMA and found it incredibly informative so I will now pass it on to the 1 or 2 people that have miraculously found my blog.
It was titled "Top 10 things you need to know about effective email creative" and was put on by Jordan Ayan, CEO of SubscriberMail.
I recommend if your business runs email marketing campaigns you have a listen as Jordan brings up some interesting issues that could help you with future emailings.
I was especially intrigued by the information around optimizing an email so when the recipients have images turned off you are still able to get your message to them. I have had the problem in the past where i've received emails back from people saying our messages are tough to read, etc., etc. and the returned emails always show the recipient as having images turned off. As Jordan also points out, the majority of business consumers (90%) have their images disabled on their email accounts. As my company is primarily in the B2B field this is a huge portion of our targets that may be having trouble viewing our emails. I think its time to optimize!
Here is the full presentation: http://blog.subscribermail.com/2009/03/30/video-webinar-top-10-things-you-need-to-know-about-developing-effective-email-creative/
Showing posts with label ama. Show all posts
Showing posts with label ama. Show all posts
Monday, March 30, 2009
Monday, September 29, 2008
Organize me please
Everyday we get bombarded with thousands of messages, while at the same time we are trying to get our errands, work, hobbies done. With so many things being processed by our brains it's no wonder we don't forget more of the little things that need to be done. This is where your electronic calendar comes in handy and why a lot of people find Outlook/other software so valuable. Combine that with a mobile device that can download this information and you have less chance of forgetting those important smaller things such as "Pay off Credit Card", "Send Shirley Birthday card", etc.
Is there an opportunity for marketers/companies to further utilize this powerful tool? I would say so.
As a member of the BC Chapter of the American Marketing Association I am sent emails advertising upcoming webcasts. When I sign-up for one of these webcasts, 2 minutes later I get a confirmation email with a meeting request that puts the date into my calendar. Perfect. Two weeks later when I am scrambling about my office and no doubt have forgot about the informative webcast, ta-da! A reminder comes up. It's just like Ron Popeil used to say "Set it and Forget it". Granted that was for some kind of a rotisserie cooker, but a great slogan none-the-less.
So why aren't more companies taking advantage of these electronic planners to increase focus from prospects? Here are some examples I thought of that i'd like to see.
1. Television Shows - When Fox spends millions of dollars creating Fringe and then promoting it, they want people to show up for their premieres right? Well since there are now about 3000 channels to choose from and 100 new shows happening each night, why not give people the option of accepting a meeting request to watch this new show if they visit the website. So when 9pm on that Tuesday evening rolls around and you have no idea what is on...ta-da! Your calendar reminds you that this new show you were interested in is premiering.
2. Dentist/Doctor/Auto Repair - Would it be that hard to implement a system that used email to send out confirmations for all of your appointments such as these? I realize that most of these businesses would have their own appointment scheduling software, but there must be some way to work it so they can kick out electronic attendance reminders.
3. Vacations - When you receive a confirmation email from Expedia after booking a two-week holiday with your Gramma in Rappahannock County wouldn't it be a nice touch for them to include a calendar placement that tells you your flight details on the days you fly out and return?
Seems like these type of things should be rather simple and incredibly handy for your customers, but not enough companies are taking advantage of them.....which means i'm gonna keep forgetting to send Shirley a birthday card while taking my car in for servicing before my dentist appointment.
Is there an opportunity for marketers/companies to further utilize this powerful tool? I would say so.
As a member of the BC Chapter of the American Marketing Association I am sent emails advertising upcoming webcasts. When I sign-up for one of these webcasts, 2 minutes later I get a confirmation email with a meeting request that puts the date into my calendar. Perfect. Two weeks later when I am scrambling about my office and no doubt have forgot about the informative webcast, ta-da! A reminder comes up. It's just like Ron Popeil used to say "Set it and Forget it". Granted that was for some kind of a rotisserie cooker, but a great slogan none-the-less.
So why aren't more companies taking advantage of these electronic planners to increase focus from prospects? Here are some examples I thought of that i'd like to see.
1. Television Shows - When Fox spends millions of dollars creating Fringe and then promoting it, they want people to show up for their premieres right? Well since there are now about 3000 channels to choose from and 100 new shows happening each night, why not give people the option of accepting a meeting request to watch this new show if they visit the website. So when 9pm on that Tuesday evening rolls around and you have no idea what is on...ta-da! Your calendar reminds you that this new show you were interested in is premiering.
2. Dentist/Doctor/Auto Repair - Would it be that hard to implement a system that used email to send out confirmations for all of your appointments such as these? I realize that most of these businesses would have their own appointment scheduling software, but there must be some way to work it so they can kick out electronic attendance reminders.
3. Vacations - When you receive a confirmation email from Expedia after booking a two-week holiday with your Gramma in Rappahannock County wouldn't it be a nice touch for them to include a calendar placement that tells you your flight details on the days you fly out and return?
Seems like these type of things should be rather simple and incredibly handy for your customers, but not enough companies are taking advantage of them.....which means i'm gonna keep forgetting to send Shirley a birthday card while taking my car in for servicing before my dentist appointment.
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