Crying wolf

How often do you see a car advertisement that doesn't tout "Best Deals of the Year", "Sale on Now" or "Now is the time to buy". In fact, there is even a radio ad playing right now that i've heard multiple times that goes a little something like this:

"Sometimes with all the car ads saying "Now is the time to buy" it can be tough to know when the best time is to buy. But this time we mean it, now is the time to get to your Mazda dealer!"

Really? That's what you came up with?

People are completely numb and dull to these car advertising tactics nowadays - they are old and played out. The car companies have cried wolf one too many times and the consumer is onto their tactics. Maybe these have worked in the past but if a company like GM or Chrysler want to actually start gaining traction in the market place maybe they should take a drastic look at their marketing/promotions ideas and come up with something creative for once instead of the tired, old status quo.

The new age consumer is much more cogniscent of marketing, especially old school tactics that companies have been running out for decades. I can't wait for the follow up commercial that touts "Employee pricing on now".

"But people come to our lots when we say sale"

Well maybe you should start from the bottom up and start creating better cars that people enjoy, don't get frustrated with, and will tell all their friends about. Create a long term sales, marketing and production strategy instead of letting your production/design fully determine the marketing strategy.

Just a thought. But what do I know, i'm only a consumer.