There is something to be said for customization and personalization of marketing pieces these days. Especially for companies that you are currently a customer with who have no excuse to not personalize something.
This rings true for TD Canada Trust. I do most of my banking with them and I have for a while. They are great. They have friendly staff when I go in to a branch and their online banking system hasn't given me any problems so far. I also have a Visa card through them, a rewards card to be more exact....a travel rewards card (TD Infinite Visa Rewards Travel Card I believe is the longwinded title of it). I love it, and they have a pretty good Travel Rewards website that lets you book travel, research flights, etc. All signs point to great. In fact, I just booked a flight and car rental through them recently.
Then this morning I got an email newsletter from them, I hadn't opted in to receive it but no big deal, they are technically my travel agent after all and if they have deals then i'll look at them of course.
Jamaica for $500 + taxes! What a deal!
Oh it's only leaving from Toronto. Next.
Mayan Riviera for $430 + taxes! Wow, another great deal!
Wait, it leaves from Calgary. Useless.
I live in Vancouver, and if anyone knows this it is my bank and my credit card company. They know my address, they know the exact apartment I live in. I know they know this because they send me bills and statements. So why would you waste your time and mine showing off amazing deals that fly out of cities i'm nowhere near???
That just comes down to bad marketing execution and bad use of your database resources. And we had such a good thing going!
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