Thursday, December 18, 2008

One too many burgers to the brain

Okay, we've all seen ridiculous expansions of product lines and names into areas that don't need it. Think Donald Trump water. Mike Weir Wines. MC Hammer parachute pants.

But this story/idea is just utterly ridiculous. I know that just about every famous person wants to have their own cologne so that everyone can smell just like them.......unless of course you are made of 100% beef.

Burger King has officially launched a cologne...

Wow. The economy is in a downturn and BK has decided to pick up sales and profits by pushing out some meat stink. Maybe not the smartest move guys, i'm guessing you were going for the shock/viral campaign but I think this one might not have the engine behind it. First off, a huge portion of men's colognes are bought for them by girls.....which girl would buy a BK smell???? It might as well come with a meat baster for application. Secondly, aside from a gag gift what regular guy would actually buy a BK cologne.

Hey dude, what's the smell?
Oh that? thats just my new Eau de Fast Food by BK.

To me this was a ridiculous stunt and not a good use of money, others may think otherwise. But i'd like to hear why someone might think this a good idea.

1 comment:

Anonymous said...

This is just stunning. I don't even know what to say. God Bless America?