Wednesday, November 19, 2008

The Return of Goodwill

A couple of months back someone mentioned to me that lawyers, dentists, doctors, etc were all having tough times selling their practices/clients as they moved into retirement. This is because the economy was so good that a brand new Doogie Howser could form his own office and have clients banging on the door as soon as he flipped that little sign to "Open".

Purchasing someone's business, it's clients and throwing in some goodwill for those that had worked tirelessly to form that business seemed to be a fading idea.

What about now though? Wouldn't a start up rather have an established client base than having to form their own by pumping money into advertising and promoting. I think that with the current economic state goodwill shall be brought back into the game. Maybe as a result some of those that were hit in the pocket book by the crashing stock market will be able to retire sooner than later.

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