Awful Execution

Is there anything worse than a mass communication piece from a company you have a relationship with that forgets your name? As a marketer and someone with half a brain I realize that they don't send out individual emails, but I also understand that my cell phone company should have a system that allows them to put my first name into the email instead of....

They executed the "Dear" part well but that is about as good as they did on this piece in which they were asking their customers for help in making the company better. I have one suggestion for them, but I'm not sure if this email was meant for me because there isn't any name on it so I guess i'll have to save my thoughts.

When you are sending out a mass email or mass communication check your database, check your system, and for goodness sakes do a test run to make sure everything will go smooth. You are sending this out to YOUR clients, I wouldn't want to embarrass myself like this.