Lightning strikes

It seems that Milk is trying to capitalize on the concept of energy renewal and replenishment these days. Probably a smart idea since there is a get in shape craze going on and around that comes a need for post exercise nourishment. Good tactic.

Unfortunately, it looks like their creative company has dropped the ball on this one. Take a look at this new campaign's identity




Hmmm lets see, this reminds me of something......

Oh yeah, an energy replenisher that has been around for a long long time and has marketed itself as that much....



Whoopsie....

I'm guessing that Gatorade is not going to adhere to the age old adage of not crying over spilled milk. Anyone else sense a lawsuit coming?

Other than this rather monumental mistake I do quite like milk's tactic of branching out and trying to grab a piece of the work out market. They do a great job with the website.